![]() Dini draws on thousands of hours of face to face coaching with entrepreneurs, using the personal true stories of successful owners to drive home the challenges, rewards, exhilaration, and terror of being a business owner. From the ambition that captures an entrepreneur and drives him to take the plunge of starting up, to the unexpected pitfalls of runaway success, Hunting in a Farmer's World examines why business owners are different from the people who work for them. If you take on the risks and responsibilities of owning a business, at least it should be fun. Entrepreneurs are the hunters of the 21st century. They build companies with vision, creativity, and tenacity not with policies and procedures. Ancient farming wisdom has been translated into the modern day management tasks of planning, budgeting, standardizing, and measuring. They try to teach hunters to run their businesses using a farming cycle. Management books tell entrepreneurs how to become farmers. They are hunters, and hunters have provided for others for thousands of years. Small business owners make up three percent of America s population, but they create two-thirds of the new jobs in our economy.
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